Financial Advisory Services

Strategic Planning
Don’t let business drift at the whims of the market or your employees. Steer a clear direction and take the lead in managing your business.

Define your goals and think long term success!!

The key to long term success is in mapping out the best route and direction to take. To do this you need a Strategic Plan for the next 5 years and an annual business plan updated periodically as you go to allow for corrections due to unforeseen events.

The lack of business planning is one of the key reasons for business failure.

What does business planning include?  See key planning areas below:

• Company Vision. Is it valid? Does it fit current market and into the foreseeable future? Why?
• Mission Statement – summarize what the business is about, it’s core value and performance delivery commitment
• Goal setting
• Identify key success factors
• SWOT analysis – Strengths, weaknesses, opportunities, threats
• Marketing plan
• Establish a process for strategic analysis
• Evaluate your operations and determine needs
• Capital budget to meet goals
• Financial projections and cash flow budget
• Financing plan
• Staff training
• Human resources plan
• IT plan
• Business Risk analysis and contingency plan
• Succession plan
• Evaluation of customers and suppliers – what do they need and what do you need from them? Are they the right fit for your business and what are the alternatives?
• Who will you involve in plan implementation and why? What are their strengths and weaknesses? Is there a fit?

In summary Clausen & Associates can assist you to develop the plans, implement and provide monitoring and feedback as you progress. Call us today.